The Money Archetypes: The Missing Key to Your Wealth Identity
top of page
Search

The Money Archetypes: The Missing Key to Your Wealth Identity

  • Writer: Jackie McDonald
    Jackie McDonald
  • Nov 27
  • 4 min read

If you’ve ever felt like making money is harder than it should be… Or like you’re doing all the right things but still not receiving the way you desire… Or like money feels inconsistent, unpredictable, or emotional…


You’re not alone — and you’re also not broken.

You simply haven’t learned your Money Archetype yet.


Today, I’m breaking down the 8 Money Archetypes and why understanding your unique archetype mix will change the way you earn, spend, save, receive, and hold money forever.


This is one of the most powerful identity tools I’ve found for becoming a wildly wealthy woman — and it’s something I’ve been obsessed with for years.

Let’s dive in.


Why Money Archetypes Matter More Than Strategy

Most women try to make money by learning new strategies.

Funnels.

Content.

Pricing.

Hustle.

Consistency.

All important…But none of them matter if the identity underneath the strategy isn’t aligned.

Money is always:

✨ Emotional before practical ✨ Energetic before strategic ✨ Identity-based before action-based


Your money archetype reveals:

  • How you naturally receive money

  • What motivates you to earn

  • How you emotionally relate to wealth

  • How you self-sabotage without realizing it

  • Why certain strategies work beautifully for you — and others feel awful

  • What your nervous system needs to feel safe holding more


When you understand your archetype, you stop trying to be someone you’re not…And start making money the way you’re designed to.

This is freedom.This is power.This is wealth alignment.


The 8 Money Archetypes (and what they tell you about yourself)

Every woman has a unique blend of three archetypes — a dominant one, a supporting one, and a shadow one. Together, they shape your entire money identity.

Here they are:

1. The Maverick

Risk-taker, innovator, unconventional path creator. Thrives in bold moves and big leaps.

2. The Ruler

The empire-builder, CEO, and long-term wealth creator. Loves leadership, structure, and vision.

3. The Nurturer

The helper, giver, supporter. Often puts others first — sometimes at her own expense.

4. The Romantic

Loves ease, beauty, comfort, spaciousness, and emotional nourishment. Wealth grows through pleasure.

5. The Celebrity

Magnetic, expressive, bold, and unforgettable. Thrives in visibility and self-expression.

6. The Connector

Relationship-driven, community-oriented, and heart-led. Wealth comes through people.

7. The Accumulator

The saver, planner, and organizer. Loves financial security, structure, and details.

8. The Alchemist

The visionary, manifester, miracle-maker. Magic meets money in one woman.


Why Most Women Struggle With Money (Even Smart, Driven Women)

Because most women are trying to earn money in a way that doesn’t match their archetype.

The Hustler trying to become the Planner.

The Visionary trying to become the Spreadsheet Girl.

The Feminine Creator trying to become the Strategist.

The Romantic trying to become the Hustler.

It doesn’t work.

It creates burnout, avoidance, inconsistency, and self-doubt.

You start thinking:

“Maybe I’m lazy.”

“Maybe I don’t want it enough.”

“Maybe money isn’t for me.”

No.

You’re just out of alignment with your natural wealth identity.

ree

My Money Archetypes (and how they shape my business)

My top 3 archetypes are:

1. Romantic (my #1)

I thrive in experiences — retreats, beauty, ease, safety, comfort, luxury, and regulated nervous system energy.

When I’m in the Romantic’s aligned state, money flows effortlessly.

In her shadow state? She overspends or avoids her money.

2. Ruler

This is my CEO identity — the builder, the creator, the empire energy.

The Ruler built Tapping School, Sales School for Healers, and the Wildly Wealthy Woman Experience.

In her shadow state? She burns out, hustles, pushes, and carries too much alone.

3. Celebrity

This is the magnetic version of me — the one who loves to dress up, create content, host live events, and be seen.

When she’s activated, my business grows fast.

In her shadow state? She hides, avoids visibility, or tries to impress instead of express.


Understanding these three archetypes changed everything:

  • My pricing

  • My offer structure

  • How I call in clients

  • How I use visibility

  • How I spend & save money

  • How I feel when I receive

  • And how fast I can grow

Money got easier because I stopped fighting my own design.


Your Money Archetype Is Not a Limitation — It’s a Permission Slip

It’s not about fixing yourself.It’s about understanding yourself. And leveraging your natural gifts.

Imagine:

✨ Building your business the way your body leads ✨ Receiving money the way your nervous system feels safest

✨ Creating content based on your natural energy

✨ Pricing your offers based on your strengths

✨ Making wealth feel nourishing instead of stressful

This is what happens when your archetype is aligned with your identity.


How to Discover Yours (Take the Quiz)

There are two great places to explore the archetypes:

2️⃣ Michelle’s Money Archetype Resources: https://alchemyaccounting.ca/moneyarchetypes/


Once you take the quiz:

🎉 Screenshot your results 🎉 Share them 🎉 Tag me @thejackiemcdonald 🎉 Tell me your Top 3

I LOVE seeing your archetype mixes — they tell me so much about how you naturally receive.


Final Thoughts

Your money identity matters.

Your archetype matters.

Who you are matters.

You do not need to change who you are to make more money.

You need to become more of who you already are.

That is the path of the wildly wealthy woman.

Let me know your archetypes — I can’t wait to hear.


💛 Jackie


 
 
 
bottom of page